Thomas Raa Olsen writes from Denmark about two letters he's written to local media in order to promote The Well's on Fire. Read his copy, below, and then please do something similar in your own region.
The Danish National Broadcast (DR) has a very popular Sunday morning-programme called Alex. The programme is transmitted from Alex’s own house located only a few miles from the venue "Portalen" in Greve. Apart from being a host in this and other programmes, Alex sings in the band "Savage Affair".
This is what I have written to him for use on 2 March:
There are now less than 24 hours until the record shops open, and if anyone should have missed the news: tomorrow Procol Harum's twelfth album, The Well's on Fire, will be released. Expecting queues already from now will perhaps be too much, even though it's the first record with new material in twelve years.
It could be, that someone will wait to buy the new record until Friday. Procol Harum starts a tour on Thursday, and they will already be in Denmark on 7th March playing at "Portalen" in Greve. A nice venue (located in your backyard?) where Procol's concert in December 2001 was recorded and is now released at the DVD "Live in Copenhagen"
"Beyond the Pale" is the name of the Procol Harum fan-website, and it surely has a part of the honour that the group with this release has done an album every third year. Located at www.procolharum.com
We all know A Whiter Shade of Pale, so why don’t we – while waiting for the new material – listen to Beyond the Pale from Procol's 1974 album Exotic Birds and Fruit, and look forward to next Sunday, where Alex will play something from the new The Well's on Fire?
To the local DR station and DR music-radio I have send this:
Everybody under sixty years old has a relation to Procol Harum. Who hasn’t tried to dance close or just leaned back enjoying the sound of A Whiter Shade of Pale. I wonder how many people are a result of all this dancing!
Since May 1967 we have been able to enjoy Procol Harum's unique sound covering rock and baroque – not only in A Whiter Shade of Pale, but also in A Salty Dog, Grand Hotel and many, many others.
Yes, we have all got a relation to Procol Harum, and on the third of March – after twelve years without new recordings – there is a new album: The Well's on Fire. The release is followed by a tour, which already on March 7 leads Procol to Denmark.
This time only one concert in "Portalen" in Greve. A nice venue where a concert in December 2001 was recorded and released at the DVD Live in Copenhagen. What about a little "warm up" to the release: start on Thursday, and play one track from each previous eleven albums every day until March 3.